Skip to content

Cookie Consent Tools · Editorial review

Complianz review: a WordPress banner for US and EU visitors

complianz.io

Complianz is a WordPress cookie consent plugin with more than a million active installs, published by Complianz B.V. in the Netherlands, part of the iubenda group. The free version blocks scripts and iframes before consent under one privacy law. Premium starts at $59 a year for one site and adds geo-targeted banners, Google Consent Mode v2, IAB TCF and consent records.

Our verdict on Complianz

Complianz is a solid choice for an adult site on WordPress, and Premium pays off once the site gets real traffic from both the US and Europe. The free plugin applies one privacy law to every visitor, so a US site that also draws European traffic either over-asks Americans or under-asks Europeans.

Everything runs on your own server, with no Complianz account and no price tied to pageviews. Adult ad networks are not among its integrations and have to be added by hand.

Complianz home page headed Join 1 Million Users Trusting Complianz for the Best Cookie Consent Solution, with the Manage Cookie Consent banner on the right showing same-size Accept and Deny buttons and a View preferences link
Complianz

Opt-out for Americans, opt-in for Europeans

With Premium geolocation, Complianz shows EU and UK visitors an opt-in banner that holds cookies back until they choose, and US visitors an opt-out notice where cookies run until they object. The location comes from the visitor’s IP address, matched against a country database stored on your own server, and the plugin reads the original IP behind Cloudflare.

On the US side, Complianz covers California’s CCPA and CPRA along with the Colorado, Connecticut, Nevada, Utah and Virginia laws, and adds the opt-out preferences page those laws expect. Canada, Australia, South Africa and Brazil are the other supported regions. Browsers sending Do Not Track or Global Privacy Control are respected. Premium also generates a children’s privacy policy for COPPA.

Is the free version of Complianz enough?

For a site with a single main audience, often yes. The free plugin includes the banner, the cookie scan, prior blocking of scripts and iframes, more than 250 service and plugin integrations and a cookie policy, with no cap on consents.

The free scan has narrowed. Complianz moved to a hybrid scan that needs registration, and its developer said in July 2026 that free users either review up to 50 posts by hand or pay €35 for a year of full scans. A one-star review titled “Used to be great, now limited to the point of uselessness” came from that change.

It lacks the regional banners, Google Consent Mode v2, the Google-certified TCF 2.2 integration (CMP ID 332), consent records, the hybrid scan, consent statistics and A/B testing, and the extra legal documents. A paysite that runs Google Analytics with Consent Mode, or sells programmatic inventory in Europe, needs Premium.

Adding ExoClick, TrafficStars or TrafficJunky by hand

Complianz’s built-in services stop at mainstream names such as Google Maps, YouTube, TikTok, Snapchat or Microsoft Ads, and none of its help pages mention an adult ad network. The Script Center fills the gap: paste the network’s tag under marketing and Complianz loads it after consent, or block an existing script by the URL it calls. A blocking term that is too broad will catch other scripts too, so test in a private window with everything refused.

What Complianz Premium costs

PlanSitesPer year
Personal1$59
Professional5$179
Agency25, multisite plugin included$399

Euro prices match the dollar ones. The pricing page also shows them struck through at 54, 163 and 363, while the pricing FAQ says Complianz offers no discounts. There is a 30-day refund and no lifetime license.

If you stop paying, the plugin keeps running, but the legal documents freeze and services that rely on outside updates, such as the TCF, stop working. On Shopify, Complianz is a separate app with a free plan and a Premium plan at $5.99 a month or $59 a year after a 14-day trial.

Consent records stay on your server

Premium’s records keep, per visitor, an ID stored in a browser cookie, an anonymized IP address, the region and the accepted categories, in the WordPress database. No visitor data goes to Complianz’s servers. A proof-of-consent PDF is saved to /wp-content/uploads/complianz/snapshots/, so a busy tube should plan for that folder and the database to grow.

Complianz strengths and limitations

Strengths

  • Regional banners covering several US state laws.
  • Flat yearly price whatever the traffic.
  • Self-hosted, with no visitor data sent out.
  • Google-certified TCF on Premium.

Limitations

  • One privacy law on the free version.
  • No adult ad network integrations.
  • Premium freezes if not renewed.
  • WordPress only, Shopify sold apart.

Complianz or WPConsent

WPConsent lists its paid licences at $99 to $599 a year, against $59 to $399 for Complianz, and reserves custom blocking rules for paying users, so an adult ad network tag runs freely on its free edition. Complianz’s free Script Center already handles that case. WPConsent’s paid tiers bring IAB TCF v2.3 where Complianz still advertises TCF 2.2. For an adult site on a budget that needs ad tags held back, Complianz Free goes further.

Sources