Our verdict on WPConsent

WPConsent suits a US or EU WordPress site whose trackers are mainstream, Google, Meta, Clarity, and that plans to pay for consent logs and a Do Not Sell page. On an adult site, the free version has a gap: ad networks it does not recognize load before consent, and the rules to hold them back need a paid licence.

WPConsent home page with the headline WordPress Privacy Compliance Made Easy and the plugin’s own cookie banner in the lower right corner, showing Preferences, Reject and Accept buttons — WPConsent

What WPConsent really costs after year one

Licence	Sites	List price a year	First year
Basic	1	$99	$49.50
Plus	5	$199	$99.50
Pro	25	$399	$199.50
Elite	100	$599	$299.50

The 50% discount is introductory: renewals are at full price, so a Basic licence goes from $49.50 to $99 in year two. Refunds are available within 14 days. The pricing grid lists IAB TCF v2.3 and geolocation on every plan, while the docs say TCF requires Pro and geolocation requires Plus or higher. Check before buying Basic for either.

Do Not Sell, GPC and geolocation for US traffic

The free version honors Global Privacy Control and shows a clear message to visitors who send it. Paid licences add geolocation rules, so California gets a Do Not Sell or Share notice while EU visitors get an opt-in banner, plus a full CCPA and CPRA opt-out workflow through the Do Not Sell addon. Consent logs, also paid, stay searchable and exportable in your WordPress database.

Why ExoClick or TrafficJunky tags slip through on Free

Automatic blocking covers recognized services such as Google Analytics, Google Ads, Meta Pixel, Microsoft Clarity, Pinterest and Google Tag Manager, plus YouTube, Vimeo, DailyMotion, Google Maps and reCAPTCHA embeds. ExoClick and TrafficJunky are not on that list, and the Custom Iframes/Scripts panel that would hold them back requires a paid version. The scanner sends each scanned page’s markup to WPConsent’s API to identify services.

WPConsent strengths and limitations

Strengths

Consent Mode v2 and GPC on Free.
Do Not Sell addon for CCPA.
Consent data in your own database.

Limitations

Unknown ad tags run without a licence.
Renewal at double the first-year price.
Scanner sends page markup to WPConsent.

WPConsent or Cookie Compliance for WordPress

Cookie Compliance for WordPress stores consent on its publisher’s servers and stops free blocking after 1,000 visits a month, with Pro from $14.95 a month. WPConsent keeps consent in your database with no visit cap, but charges for custom blocking rules. For a busy adult site, WPConsent’s paid Basic licence avoids Cookie Compliance’s traffic ceiling.