
Klaro! and Google ads without TCF
In December 2023, KIProtect said it would not implement IAB TCF, which it considers incompatible with informed consent, and noted that CMP registration costs around €1,600 a year. A site running Google advertising with Klaro! will mostly see non-personalized ads. Google Tag Manager, Google Maps and Google Consent Mode v2 still work, with a dedicated guide for GTM. Adult ad networks such as ExoClick or TrafficJunky do not use TCF, so a tube paid by them loses nothing here.
Contextual consent for videos and embeds
Tags are blocked by switching them to type="text/plain", naming the service and moving external URLs to data-src. Images, pixels and iframes work the same way. A blocked YouTube video or third-party player shows a notice where the visitor can accept that one service on the spot, without opening the full preferences panel.
Klaro Cloud pricing
| Plan | Billed yearly, per month | Billed monthly | Consent records a month |
|---|---|---|---|
| Startup | €19 | €25 | 20,000 |
| Company | €79 | €99 | 100,000 |
| Group | €239 | €299 | 500,000 |
Cloud plans add consent records, URL scans, a third-party service database, audit logs, a REST API and statistics. Prices are in euros only, and the trial lasts seven days with no payment details.
Is Klaro! still maintained?
The last tagged release is 0.7.22, from March 2024, and npm still serves 0.7.21. The last pull requests were merged in March 2025. The repository has about 1,520 stars and 171 open issues. The banner works as is, but fixes for browser or Google changes may not come. The “Klaro Consent Manager” plugin on WordPress.org is a third-party wrapper, last updated in May 2019 and tested up to WordPress 5.2, with about 200 active installs.
Klaro! strengths and limitations
Strengths
- 23 languages built in.
- Contextual consent for embeds.
- Free under BSD, self-hostable.
Limitations
- No release since March 2024.
- No consent log without Klaro Cloud.
- No IAB TCF, by choice.
Klaro! or CookieConsent
CookieConsent is lighter and also blocks tagged scripts, but ships no translations and has no cloud edition for consent records. Klaro! brings 23 languages and an optional paid backend. A multilingual adult site saves work with Klaro!, a single-language site that wants the smallest script picks CookieConsent.
tarteaucitron.js is an open-source consent manager under the MIT license, built in France by Amauri Champeaux since 2014.
Read the review tarteaucitron.js →CookieConsent is a free, MIT-licensed JavaScript consent banner by independent developer Orest Bida, published on npm as vanilla-cookieconsent.
Read the review CookieConsent →Silktide Consent Manager is a free, MIT-licensed cookie banner from Silktide, the web governance company with offices in Austin and Birmingham.
Read the review Silktide Consent Manager →Complianz is a WordPress cookie consent plugin with more than a million active installs, published by Complianz B.V. in the Netherlands, part of the iubenda group.
Read the review Complianz →