ExoClick review: the rules behind publisher payouts

ExoClick payout methods and minimums

ExoClick pays publishers every Monday once the balance reached the minimum by the start of the previous week, or on the 20th of the following month on the monthly schedule. Payments go out before 6pm Central European Time. The minimum depends on the method, in the currency chosen for the account:

Several reviews still list PayPal, Payoneer or WebMoney with a $500 wire minimum. Those details are out of date. A long-standing publisher on WJunction said in August 2022 that PayPal had been dropped earlier that year. For a US publisher without Paxum, the crypto network matters: USDT costs 0.6 USDT in network fees on Polygon or BEP20, and 10 USDT on ERC20.

ExoClick self-bills each payout. Any publisher, American or not, who cannot prove registration as a freelancer or a business in their country of tax residence authorizes ExoClick to deduct the VAT or withholding tax due to the Spanish tax office. Earnings older than the previous calendar year are not paid at all, so a small balance cannot be left to grow indefinitely.

Why ExoClick closes some publisher accounts

ExoClick is an established company, EXOCLICK, S.L., registered in Barcelona and run since 2006 by its founder Benjamin Fonzé, and it pays on a published weekly schedule. It also closes accounts without notice when a site carries forbidden content, and the remaining balance is then forfeited under its terms.

That clause explains the “Don't use ExoClick” threads that rank for this search. In August 2022 a WJunction member reported a ban after seven years with pending payouts withheld. ExoClick’s compliance director replied in the thread that the closure followed a review of the sites’ content, found to breach the guidelines, and offered to reopen the account if conditions were met.

A second rule catches new publishers. Ads start serving within minutes of placing the code, before the site is reviewed, yet a site that is finally rejected is not entitled to any of the revenue shown in the panel.

Getting an adult site approved

Each submitted site is reviewed by hand, oldest first, usually within 24 hours. Adult sites must carry a valid 18 U.S.C. 2257 compliance statement and a working DMCA or DSA takedown contact. The network rejects:

• sites on free or shared hosting such as Blogspot,
• sites with fewer than 50 unique visitors a day, or still under construction,
• content taken from OnlyFans pages or live webcam feeds without permission, and revenge porn,
• incentive ads (PTC, PTR) and tools that inflate impressions or clicks,
• pages flagged by Google Safe Browsing, or more ad zones than the content justifies.

Approval can be withdrawn later, either after a content review or after several advertisers complain that a site does not convert. One account can hold up to 200 sites and 2,500 active zones.

How much ExoClick pays per 1,000 impressions

There is no rate card: a publisher earns impressions divided by 1,000, multiplied by the eCPM, and the eCPM is what remains after a margin ExoClick sets at its sole discretion. ExoClick’s own example shows why placement matters more than volume: 5 million impressions at a $0.104 eCPM earn $520, while 3 million at $0.189 earn $567. Every ad type or product a publisher blocks removes bidders from the zone and lowers the eCPM, and ExoClick may adjust published statistics after the fact.

Serving SFW ads to visitors who have not verified their age

ExoClick sells 18 zone types, from banners and popunders to three VAST video formats, outstream, native widgets, push and in-page push, multi-format zones and mobile versions. NeverBlock recovers visitors who use an ad blocker.

For sites that must check visitors’ age, two zone parameters switch a zone to safe-for-work ads: data-ex_av="2" with data-block-ad-types="101" until the visitor is verified, then data-ex_av="1". Detecting the visitor’s status is the publisher’s job, and ExoClick documents the setup with AgeGO step by step.

Larger publishers can plug in through OpenRTB 2.4 or 2.5, with a 300 ms timeout and an ad markup format that differs from the standard, or apply for Campaign Manager to run ExoClick demand against their own buyers behind a single tag. Referring another publisher pays 5% of that publisher’s revenue while they stay active.

The minimum deposit for ExoClick advertisers

ExoClick advertisers prepay a minimum of $200 or €200 per deposit, whatever the payment method. Card, wire, Paxum and two crypto gateways are offered. One gateway has no country restrictions, while “Pay with Crypto” is closed to the United States and other countries, and UnionPay is limited to advertisers in China. Funds arrive instantly except by wire. Unspent balances can be refunded within six months of the last payment, but after a second deposit only above $20 and minus a 10% processing fee.

ExoClick strengths and limitations