Traffic Factory homepage with the headline The premium ad network over a golden globe — Traffic Factory

How much it costs to test Traffic Factory

Traffic Factory suggests $300 to $500 to test a campaign, with minimum deposits and minimum bids that vary by country and placement. CPC campaigns start with a prepaid “casting” period of 50,000 impressions, which measures the click-through rate and sets the eCPM the campaign will then compete on against CPM buyers. Accounts are approved in 24 to 72 hours after an account manager has asked about the offer.

Deposits go through Paxum for a $1 fee and instantly, by wire in 1 to 5 business days, through Vendo at 3.9%, by card or in crypto. Refunds of an unspent balance are requested in writing and granted at Traffic Factory’s discretion.

Where Traffic Factory ads run

The ad footer on XVideos and XNXX reads “Ads by TrafficFactory”, and XVideos sends its advertising inquiries there. Traffic Factory claims 6 billion daily impressions and 200 million daily visitors, 88% of them on mobile and tablet. It calls itself an “ad network agency” for exclusive and non-exclusive publishers, but its site only has an advertiser section. US publishers looking to monetize an adult site should look at JuicyAds or ExoClick.

Traffic Factory targeting options

There are 5 placements, from a 300×100 mobile banner to 16:9 native video, a 15 to 30 second pre-roll, desktop formats and popunders on a valid URL. Targeting covers category, country, device and a 50 km geo-fence, with day-parting, budget caps, frequency caps and display-rate control. A CPM campaign reaches each visitor once per eight-hour session by default, and can then buy re-impressions at a lower price. There is no managed media buying.

Adult products Traffic Factory refuses

The ad rules refuse OnlyFans products, escort products, free tube sites, deepfake and AI products, crypto and forex offers unless an exception is granted, surveys, sweepstakes, antivirus and device-booster products. Banners and landing pages must be 2257-compliant, and violence, incest, scat, urination and bestiality are banned. Fake notifications, fake video players, fake age checks and galleries with more than two visible faces are refused, and any banner showing a phone number must run on CPM.

Traffic Factory strengths and limitations

Strengths

Self-serve access to XVideos and XNXX inventory.
CPC or CPM, with discounted re-impressions.
Account managers in 11 languages.

Limitations

OnlyFans, escort, free tube and AI offers refused.
A test budget in the hundreds of dollars.
Refunds at the network’s discretion.
No public publisher program.

Traffic Factory or JuicyAds for a small budget

JuicyAds takes a first deposit of $50 and sells fixed-price placements on specific sites, which makes it easier to start small. Traffic Factory remains the way into XVideos and XNXX for advertisers who can fund a proper test.