Traffic Company review: mobile offers and an adult Smartlink

How Traffic Company pays

Traffic Company pays from $300, or €250 if your account is in euros, by wire, PayPal or Paxum. Payouts are monthly by default and can move to biweekly, sometimes weekly, by arrangement. Revenue from the last five days stays pending so that late conversions can come in.

Traffic Company issues your monthly invoice within five days, and you have five days to dispute it in writing. Balances below the threshold carry over, and earnings not requested or paid within two years expire.

Traffic Company’s adult Smartlink

Traffic Company runs two Smartlinks, one mainstream and one adult, which pick an offer based on the visitor’s country, mobile carrier and device. The conversion optimizer sends mistargeted traffic, or traffic aimed at a paused offer, to your Smartlink instead of losing it, though it can change the fixed payout shown on a direct-link offer.

Stats update in real time, tracking runs on server-to-server postbacks, and an API reports click-to-call performance. The sign-up form lists pop, push, redirect, native, banner, social, app and email traffic.

Traffic Company’s in-house offers

Traffic Company builds its own click-to-call, mobile content and dating offers, paid on CPA or revenue share without a middleman. It claims 10,000+ active publishers, 195+ connected countries, 50+ countries for click-to-call and 10+ for mobile content, and accepts mainstream, adult, dating and cam advertisers.

Free pre-landers are available for its click-to-call campaigns, where visitors place a call from the page. Mobile content covers value-added services with PIN-submit or click-flow validation. The network also pays per lead and per install, and shares banners when it has them. Its blog features a publisher’s account of running its in-house dating offers on US traffic.

What Traffic Company’s terms let the network do

Traffic Company can change payout amounts at any time, and your only recourse is to close your account. Payouts depend on end users paying and on payment providers paying the network, and any fine your traffic causes is passed on to you in full.

Accounts idle for more than two months are suspended until you contact your manager. Referrals pay 5% of each referred publisher’s revenue, capped at one year or €5,000 per referral. Traffic Company B.V. is registered with the Dutch Chamber of Commerce under number 54040728, at Ceresweg 38 in Leeuwarden.

Traffic Company strengths and limitations