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The Sex Copywriter review: sextech editing and email

thesexcopywriter.com

The Sex Copywriter is Athena Gayle’s US-based practice, editing copy and building email programs for sextech and sexual wellness brands. Published ranges run from $500 for a copy editing project to $8,000 a month, and full write-from-scratch contracts are declined.

Copy editingEmail strategyProduct testingPublished prices

Our verdict on The Sex Copywriter

The Sex Copywriter suits a funded sex toy brand or sextech startup that already has copy and an email list, and wants an industry specialist to sharpen both and turn email into a real revenue channel.

Porn sites, tubes and directories are outside the client profile, and so is anyone starting from a blank page or shopping on price.

The Sex Copywriter site, copywriting for sexual wellness brands
The Sex Copywriter

Email growth consulting for sextech brands

A full email program audit with a 90-day roadmap costs $2,000 to $6,000, ongoing strategy runs $3,000 to $7,000 a month, and a one-day intensive for startups costs $1,500 to $3,000. The work covers flows, deliverability, segmentation, journey mapping, campaign calendars and A/B testing. Testimonials from Cockblock Toys and Sextech School founder Bryony Cole point to the email side in particular.

Copy editing, not writing from scratch

The FAQ is explicit: no "write everything for us" contracts, only editing, direction, strategy and refinement. That covers brand voice, tone, compliance-conscious language for sexual wellness claims, product descriptions, landing pages, packaging and emails, at $500 to $1,500 per project, $2,000 to $5,000 a month in content bundles, or $4,000 to $8,000 a month as a fractional copy editor. A light edit of a draft, returned as an annotated PDF, starts at $150.

Intimacy product testing

Testing a single product costs $1,500 to $3,000 and comes with a 3 to 5 page report and competitive benchmark. A line of 3 to 5 products costs $5,000 to $10,000, and a monthly testing retainer the same per month. Testing is done privately.

Mentorship and extras

Mentorship for sex-positive creators and founders costs $150 per 60-minute call, $500 for three calls over six to eight weeks, or $800 a month. A 45-minute ask-anything call costs $200. Clients outside the US are accepted, inquiries get a reply within two to three business days, and the domain dates from February 2023.

Strengths and limitations of The Sex Copywriter

Strengths

  • Published price ranges for every service.
  • Email strategy built for sextech brands.
  • Named testimonials from industry founders.

Limitations

  • No writing from scratch.
  • High budgets, from $500 a project.
  • Nothing for porn sites or tubes.

The Sex Copywriter vs After Dark Copy

After Dark Copy writes full website copy for sex-positive brands from $2,900 and escort profiles for $397. The Sex Copywriter edits rather than writes, and goes further on email strategy and product testing.

After Dark Copy

After Dark Copy is the brand of Erin, a US copywriter who writes for escorts, adult content creators and sex-positive brands.

Read the review After Dark Copy →Barfly Copywriting

Barfly Copywriting is run by Felicity, a freelance copywriter in Victoria, Australia.

Read the review Barfly Copywriting →BuySellText

BuySellText is a Canadian content platform run by KKDN Inc. that sells adult copy at $4, $6 or $8 per 100 words across three quality levels.

Read the review BuySellText →Content Bay

Content Bay is a small adult content writing crew based in Serbia and led by Lucious Kemp, writing for the industry since 2013.

Read the review Content Bay →
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