RedAds keyword targeting works like search ads

You build a keyword list, and RedAds only shows your ads on sites that contain those keywords, matching singular, plural, word stem and abbreviations. On top of that you can target by site category, country, device (desktop, Android, iOS or Windows mobile), operating system, browser and site language. Ads from the highest bidders are served first.

For a US escort agency, that means bidding on city and service terms the way you would on a search engine, with one difference: RedAds does not say which classified sites carry the ads.

RedAds ad formats

Text ads have a title, description, display URL and click URL. Banners come in all standard sizes. Text + image ads, which RedAds calls "facebook style", add a small image to the four text fields. Interstitials show a banner in a full-page lightbox between page views. Direct links need support approval, and the FAQ also lists video.

Billing is per click. The terms also define CPM, but no CPM offer is published.

What it costs to start on RedAds

The first deposit is at least EUR 50, by card or bank transfer, and no deposit is ever refunded, used or not, even if you stop advertising. Prices exclude VAT, invoice disputes must be raised within seven days, and larger advertisers can open a credit account by insertion order, billed at the end of each month. Other pages of the site also list PayPal, 2CO, check or crypto, with no single list of accepted methods.

RedAds only works with businesses. Each account and each campaign is activated manually by the team.

Who checks click quality at RedAds

RedAds counts clicks from its own ad server logs and says it filters repeated, invalid, proxy and automated clicks. The terms guarantee no click price, click-through rate or volume. Refunds for disputed traffic are a goodwill gesture, limited to 60 days from your complaint, and blocking sources that don't convert is your job, using the traffic selection tool in your account.

No conversion pixel or postback is documented, so track conversions on your own site and match them against RedAds reports by ad, keyword and adcode. Publishers on the network run erotica, dating, gambling or gaming sites.

Strengths and limits of RedAds

Strengths

A low first deposit of EUR 50.
Keyword targeting on adult classified sites.
Text and text + image ads, not just banners.
Source blocking in the advertiser account.

Limitations

Deposits are never refunded.
No published prices, sites or volumes.
No documented conversion tracking.
Payment methods that differ from page to page.

RedAds vs TubeAdvertising

TubeAdvertising also asks for a EUR 50 deposit, but refunds it as long as you have spent no more than EUR 100, and sells popunder, push and interactive formats on CPA, CPC or CPL. RedAds sells clicks on text ads and banners, keyword-targeted on classified sites. An escort business that wants text ads should look at RedAds. An advertiser who wants a refundable test budget should look at TubeAdvertising.