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Adult Dating Affiliate Programs · Editorial review

FriendFinder Networks review: the AdultFriendFinder program

adultfriendfinder.com

FriendFinder Networks is AdultFriendFinder’s in-house affiliate program, run by Medley.com in Mountain View, California. It pays up to 75% of the first order and 55% of renewals, or a flat fee of up to $130 based on daily volume or country, from a $50 threshold.

Our take on FriendFinder Networks

FriendFinder Networks is the straightforward choice for a US, UK or Canadian adult site that wants to promote AdultFriendFinder directly, with published rates, weekly payouts and recurring revenue share. A US order pays $70 on the per-country plan, a UK order $80, and the percentage plan keeps paying on every renewal.

Watch two rules. The visitor must sign up before closing the browser or you lose the sale, and an account that stays under the threshold for six months can be charged up to $500 in fees.

FriendFinder Networks affiliate help center with questions on payments, programs, co-branding and referrals
FriendFinder Networks

How FriendFinder Networks pays affiliates

FriendFinder Networks pays weekly once you reach $50, by check, wire, ACH or Paxum, in US dollars. The agreement is more cautious, describing payment about 30 days after the end of the calendar month, and the private pay-per-lead plan pays Net 30. Smaller balances carry over.

A voided and reissued check can carry a service fee, and checks not cashed within six months can be voided. If you earn less than the threshold over six months, Medley may charge an account maintenance fee of up to $500 per six-month period, taken from unpaid commissions.

Tax forms and KYC before your first payout

Nothing is paid until FriendFinder Networks has your tax and identity documents, due within 60 days of signing up. US payees file a W-9, international affiliates a W-8BEN or W-8BEN-E, and you may be asked for a passport or ID, a bank statement and a utility bill. Medley says it rarely withholds tax, but can withhold up to 30% in some cases, such as backup withholding on a W-9. An account with no documents and no traffic for a year is terminated.

FriendFinder Networks credits only the browser session

A sale counts only if the visitor creates an account during the session opened by your click. The cookie generally expires when the browser closes, so a visitor who comes back the next day through a bookmark earns you nothing, and links without your GPID or PID cannot be credited. You can add sub IDs with “.sub”, ask for a server postback or pixel, and use the in-house landing page optimizer. Stats update every 15 minutes.

AdultFriendFinder payout plans

One account, identified by a GPID, covers AdultFriendFinder, FriendFinder, ALT, OutPersonals for gay dating, niche sites such as Passion, SwapFinder, TSDates and XMatch, and cam sites like Cams and Streamray. AdultFriendFinder itself offers four plans:

PlanStandard payout
Percentage35% to 75% of the first order, 35% to 55% of renewals
Per order, by daily volume$50 at one or two orders a day, up to $130 at 16 or more
Per order, by country$130 Switzerland, $80 UK, Australia, Germany, $70 US and Canada, down to $20 Brazil
Per leadUp to $5, private plan after a test

The percentage plan starts at 35% below 10 daily uniques and reaches 75% at 200 sign-ups a day. Co-branded links, which show your logo on the AdultFriendFinder page, pay less at every tier. Orders under $10 earn nothing on the flat plans, and orders paid by prepaid, gift or virtual cards move to the percentage plan. The per-country plan only pays orders made with a “standard” payment source that can auto-renew.

Traffic FriendFinder Networks bans

Email promotion is banned outright, even to opted-in lists, and so is bidding on FriendFinder brand keywords. Domains that include the network’s brands are off limits, your site’s WHOIS must be public and accurate, and chat and incentive traffic are refused.

FriendFinder Networks strengths and limitations

Strengths

  • Published rates by plan, volume and country.
  • Recurring revenue share on renewals.
  • Weekly payouts, ACH and Paxum included.
  • Gay, trans and cam sites under the same account.

Limitations

  • Session-only attribution.
  • Up to $500 in fees on a dormant account.
  • No email traffic, even opted-in.
  • Tax forms and KYC before any payout.

AdultFriendFinder direct or through CrakRevenue?

CrakRevenue also carries Adult Friend Finder, at up to $90 per sale across 24 geos including the US and UK, with a $100 threshold and PayPal for US affiliates. Going direct gets you higher flat fees, every rate chart and recurring revenue share, with a lower threshold.

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